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ISSN:0736-3761

1brand image 1brand image congruency 1brand names 1branding 1brands 1children (age groups) 1e-service delivery 1hermeneutics 1immigrant consumer acculturation 1marketing to children 1multi-channel retailing 1netnography 1phonetic symbolism 1service branding 1social media 1web site attitudes 1web sites 1wellbeing

2Carlson, Jamie 1Baxter, Stacey 1Lowrey, Tina 1O'Cass, Aron 1Pandit, Ameet 1Rosenberger III, Philip 1Sepehr, Sorush

Date

22011 12023

Facets

1brand image 1brand image congruency 1brand names 1branding 1brands 1children (age groups) 1e-service delivery 1hermeneutics 1immigrant consumer acculturation 1marketing to children 1multi-channel retailing 1netnography 1phonetic symbolism 1service branding 1social media 1web site attitudes 1web sites 1wellbeing

2Carlson, Jamie 1Baxter, Stacey 1Lowrey, Tina 1O'Cass, Aron 1Pandit, Ameet 1Rosenberger III, Philip 1Sepehr, Sorush

Date

22011 12023

Title
Creator
Date

Social media discussion forums, home country and immigrant consumer acculturation: the case of Iranian immigrants in Australia

- Sepehr, Sorush, Carlson, Jamie, Rosenberger III, Philip, Pandit, Ameet

Creator: Sepehr, Sorush , Carlson, Jamie , Rosenberger III, Philip , Pandit, Ameet
Resource Type: journal article
Date: 2023

Managing web site performance taking account of the contingency role of branding in multi-channel retailing

- Carlson, Jamie, O'Cass, Aron

Creator: Carlson, Jamie , O'Cass, Aron
Resource Type: journal article
Date: 2011

Phonetic symbolism and children's brand name preferences

- Baxter, Stacey, Lowrey, Tina

Creator: Baxter, Stacey , Lowrey, Tina
Resource Type: journal article
Date: 2011

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